003: Eryn Eddy of So Worth Loving on Using Business to Build Community
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Summary:
Welcome back to The Executive Minds Podcast! In today’s episode, Jeff and Kevin talk with Eryn Eddy of So Worth Loving about her journey to become a business owner and community curator. Eryn is an inspiring example of what it looks like to take a passion and turn it into something greater.
We are so thankful that Eryn was able to stop by and share her story and advice. She’ll be back on the next episode to share her tips on how to leverage social media for business. Subscribe now so that you don’t miss it!
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Three Takeaways:
1. Community is built from sharing stories. When Eryn started to receive dozens of similar stories from people who bought clothing from So Worth Loving, she realized that they had built a tribe.
2. Go above and beyond for your first or early customers. The ones who support you from the beginning are worth taking care of.
3. Use your product or service to tell a story and spread your message. The purpose of So Worth Loving is to talk openly about self-worth. Apparel was the way to open the door to that conversation.