006: Rethinking Design with Coca Cola’s David Butler

Summary:

Welcome back to The Executive Minds Podcast! Today is part two of our conversation with David Butler from Coca-Cola. (Missed David’s first episode? Click here to listen!)  He is back with us to drop some wisdom on how to launch our ideas, products and businesses. Today we are diving deep into how to define design and what it truly does for the success of your company.

David offers a different perspective on prototyping and challenges you to think beyond Apple, Microsoft and other companies who are known for their product design. Make sure you listen to the full episode. . .you might just find out what two superpowers every launcher needs for success.

Links + Resources:

• Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) 
• Prototype: The Third Step in The Launch Sequence
• LYP 005: Launching and Scaling with David Butler
• David Butler’s Twitter