044: Launching Customer Experiences and Dreaming Big with Billy Boughey of Elevate Live Events



To elevate means “to lift.” And that’s what Billy Boughey is an expert at. Sometimes it’s lifting the brand of a client. Other times, it’s lifting up his team by fostering a healthy culture. And often, it’s looking at what’s trending in the world right now (spoiler alert: it’s robots) and finding innovative ways to incorporate it into an experience.

Billy is the founder of Elevate Live Events, a creative event agency based in greater Atlanta. The vision of Elevate is to help people and organizations live and lead at a higher level. They do this by creating exceptional customer experiences.

Beyond his work at Elevate, Billy is a dreamer and a doer. We believe that his encouragement and practical advice for entrepreneurs and launchers might be just the thing you need to hear today.

We hope you enjoy this episode as much as we did. Welcome to Episode 44.


Elevate Live Events

Take a tour of the elevate office (No, really! You’re invited!) by sending an email to: hello@elevateliveevents.com

Billy’s TwitterLinkedIn and Email

Elevate Live Event’s TwitterFacebookInstagram


1. Good business is built on relationships. 

Billy shared about a recent events his team put on for Auburn and Chick-fil-A. For the aspiring launcher thinking: “how do you even pitch organizations of that size?” Billy answers it for you. Build relationships and add value to them. Somebody you know knows somebody who could be your first client. When you genuinely invest in people and look for ways to bring them value, you’ll be surprised at what doors open up.

2. Don’t think about what it costs, think about what it’s valued at. 

One of the most common question launchers ask is: How do I price my product or service? Billy challenged that way of thinking. Instead of figuring out the math of how much it’ll cost,  figure out how much value it’ll bring. When you’re pricing based on value, not cost, you’ll know when to selectively say no to opportunities and when to give discounts for the sake of relationships.

3. Believe in talent, believe in people and go for it. 

One thing that’s pretty obvious when you talk to Billy is his belief in his team. There’s an intentionality with their work-place culture that weaves into everything they do. Billy also shared about his perspective on keeping the interests of your team above the interests of the client. When you believe in your team and equip and empower them to do their jobs well, they’ll care for the client and the business as much as you do. Hire people you believe in and then get out of their way as they go and do what they’re best at.