064: CEO of Roam, Peyton Day, on People, Culture and Setting Yourself Apart



Roam started the way that all the best businesses do with a problem that needed to be solved.

When the recession hit in 2008, corporate businesses were cutting costs by shutting their office doors and sending employees home to work remotely. This happened to five friends in Alpharetta, GA. They could work from home, where their day would be filled with distractions. They could work from a coffee shop, where they d have to fight for a good seat and a wifi connection. Or, they could open their own place to have coffee, share ideas and work alongside others.

Now, 10 years later, the space they dreamed of is called Roam. Roam is an innovative coworking space with multiple locations throughout greater Atlanta. Today on the podcast, we re joined by Roam CEO Peyton Day as he shares the journey to get Roam launched and what all launchers can do to set themselves apart from competition.

Welcome to episode 64 of the podcast.


Roam Innovative Workplace

Roam Locations in Greater Atlanta

Roam on Instagram

Roam on Facebook

Roam on Twitter


1. People and culture set you apart.

Every business has competitors who offer similar services. But a way to set your business apart is through your people and culture. Roam is very intentional about who they hire. When you walk into Roam, you re greeted with a smile and immediate assistance for anything you need. Culturally, the goal at Roam is to encourage an entrepreneurial spirit. They aim to be the place where ideas can grow. And prospective members, looking for a remote workspace, get hit with that culture as soon as they walk through the door.

2. Choose the right business partners.

Choose and know your partner(s) well. If you don t line up with your business partner on values, philosophy and culture you re in for a lot of sleepless nights. You might have completely different personalities, but you need to have the same goals.

3. Focus on the value you bring.

So many launchers focus on the pricing of their services, and for good reason. But it s not just about the cost to the consumer it s the value that you ll add to their life. Focus on what value you ll bring to your customer, how you ll make their life better, and keep striving to think of new ways to serve them. When you add a whole lot of value, the price begins to matter less and less.