077: What It Means to Run a Remote Team: Liam Martin Part 2



Welcome back to the Executive Minds Podcast. On today s episode, we re sharing part 2 of Kevin s conversation with Liam Martin, Co-Founder of Time Doctor. Liam is an expert on how to run remote teams; and he s digging into what we need to measure, document and share to communicate effectively remotely.

Episode Glossary:

CDA: Cumulative Domain Authority; Read more about it here. A score that predicts how well your website will rank in online searches.

NPS: Net Promoter Score; A way to measure how likely it is that your customers will recommend your service or product to others. Here’s how to calculate yours.

SAS: Software as a service; Think Evernote, Slack and Salesforce.

Links + Resources:

Part 1 of our conversation with Liam

Running Remote Conference

Time Doctor


Liam on Twitter

Virtual Culture by Bryan Miles


Elevator Pitch

Three Takeaways:

1. Find Your Important Metrics.

Liam says the biggest problem he sees in companies is that nobody is measuring what needs to be measured. Important metrics are ones that make you money; unimportant metrics are ones that don t. Focus on things that will make you the most money in the amount of time you have. For example, if you know that email marketing is where 90% of your sales come from then focusing on your number of Twitter followers probably isn t the most important metric.

2. Record and Document Everything.

In remote settings, documentation is king for maximum productivity and efficiency. Remote teams don t have the ability to sit down together and train. Showing your assistants how to answer your emails is different when they re 10,000 miles away. If you want to train them on how to answer your emails, you need to build out and document the process so you can hand it over. If you don t document things, you cannot communicate efficiently remotely. Instructions should not be easy to understand; they should be impossible to misunderstand.

3. Documentation Template:

What is the appropriate level of documentation? Generously, Liam and Time Doctor have a template for us. Download Liam’s example documentation now.

Thanks for listening to The Executive Minds Podcast.