090: Turning Pain into Purpose



For many people looking to start a business, most of their ideas come from a place of need or desire. But sometimes, in the most unfortunate cases, the idea is born from an experience of pain.

After losing her daughter, Skylar, to a terminal illness when Skylar was three months shy of her second birthday, Ashley Jones created Love Not Lost, a non-profit organization that photographs people facing a terminal diagnosis to help preserve the memory of their loved ones. In today s episode, Ashley shares with hosts Shane Benson and Kevin Jennings how she went from a painful idea to a successfully-launched non-profit organization that helps spread love to people during life s darkest times.

Welcome to episode 90 of the Executive Minds Podcast.

Links + Resources:

Love Not Lost | Instagram | Facebook | Twitter

Plywood Presents

Dana Spinola of fab rik

Headspace app

Steve Jobs: The Man in the Machine documentary

Three Takeaways:

  • Do your research. Most people have an idea, but not sure where to start. The first step to any successful launch is seeing what s out there. Find someone who s doing something similar to your idea and take notes. What are they doing well? What are they doing that could use a bit of improvement? Then, apply what you ve learned to your idea.
  • Tap into strategic resources. Feeling stuck? Reach out to people for help most won t turn you down for a coffee date to discuss your idea and answer any questions you may have.
  • Take breaks to be mindful. Whether you re doing emotional work like Ashley or something else altogether, our bodies are meant to handle only so much. Check in with yourself regularly. How are you doing mentally, emotionally, and physically? Listen to what your body is telling you and make sure you re being intentional about breaks and boundaries in your personal life and work.

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