130: Building Influence, Community, and Viral Marketing with Rick Schirmer and Rachel McCord
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Summary:
In the 15 years since social media went mainstream, it has invented a new form of marketing viral marketing and, consequently, an online influencer has become a profession. On today s episode of the podcast, we connect with two people who thrive in each of those areas. Married duo, Rachel McCord and Rick Schrimer have helped many of the nation s top brands and influencers grow thriving businesses. In this episode, our mentors, Shane Benson and David Farmer, talk with Rachel (an author, model, and influencer) and Rick (an entrepreneur and viral marketer), to hear their thoughts on the power of community, passion, and influence.
Welcome to episode 130 of the Executive Minds Podcast.
Links + Resources:
The Tipping Point: How Little Things Can Make a Big Difference
Key Takeaways:
Love and serve the community you re trying to reach.
Study your target audience and figure out how you can serve and love them well. Make sure you speak to the narrative of that community in order to develop a deep connection with them.
Always keep the end user in mind.
Once we re in the rhythm of things in our business, it s often difficult to remember why we started and who our product should reach. Combat this by remembering who your target customer is. Ask yourself, Will they like the new direction I m thinking about taking the business? Does this product meet their need?
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