141: The Launch Loop: The Five Elements of a Successful Launch
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Summary:
Welcome back to The Executive Minds Podcast! In today s episode Jeff Henderson, David Farmer, Shane Benson and Kevin Jennings break down The Launch Loop: what it is, why it works and how to follow it.
When looking for a new way to launch products at Chick-fil-a, they traveled the country to study how other successful businesses were launching. Their research and conversation led them to The Launch Sequence.
There are five elements to The Launch Loop: understand, imagine, prototype, validate and launch. Listen now to hear the hosts talk about which stage matters most to them!
Links + Resources:
- Read more about Jeff, David, Shane and Kevin
- Resource: A Toolbox for Launchers
- The Five Elements of the Launch Sequence
Three Takeaways:
- The Launch Sequence is for everyone.
Whether you re launching a big business, or new idea for a project at work this process works for it all.
- Feedback is essential.
You need to go into the marketplace or talk to your peers and ask them for objective feedback. You ll be thankful you did.
- The Launch Sequence is cyclical.
Once you launch, you can go right back to the understanding stage to learn how you can continue to improve your product or idea.